可编辑文档：南非笔记本电脑用户分析报告：Samsung三星-外文版培训课件2024.7，temu.pptx

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可编辑文档：南非笔记本电脑用户分析报告：Samsung三星-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSLaptops:SamsungownersinSouthAfricaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofSamsungownersinSouthAfrica:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkSamsungownersinSouthAfrica(’’brandusers’’)againstSouthAfricanlaptopownersingeneral(’’categoryusers’’),andtheoverallSouthAfricanconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingSouthAfrica)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

SamsungistheseventhmostownedlaptopbrandinSouthAfricawithHPinfirstplaceManagementsummary:brandusageandcompetitionTop10mostownedlaptopbrandsinSouthAfricaHPLenovoAcer33%29%26%Dell21%Apple/MacASUS13%12%SamsungMecer9%6%HuaweiProline5%3%4Notes:Whatbrandsarethelaptopsinyourhousehold?;MultiPick;Base:n=1,705laptopownersConsumerInsightsGlobalasofJune2024Sources:

ThecurrentshareoflaptopownersownedSamsungisfairlysimi