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CONSUMERSBRANDS

Targetaudience:Conveniencestore/kioskshoppersinItaly

ConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Conveniencestore/kiosk’’tothemulti-pickquestion

’’Wheredoyouregularlybuyfoodandproductsforeverydayuse?’’.

Thereportoffersthereaderacomprehensiveoverviewofconveniencestore/kioskshoppersinItaly:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkconveniencestore/kioskshoppersinItaly(’’targetaudience’’)againsttheaverageItalianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingItaly)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

Conveniencestore/kioskshoppersinItaly

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Conveniencestore/kioskshopperstendtobeyounger,23%arepartofGenerationZ.

51%ofconveniencestore/kioskshoppersarefemale.

37%ofconveniencestore/kioskshoppershaveahighannualhouseholdincome.

Conveniencestore/kio