景区半价活动策划方案.docxVIP

景区半价活动策划方案

目录

一、活动概述................................................4

1.1活动背景.............................................4

1.2活动目的.............................................5

1.3活动主题.............................................6

二、目标群体分析............................................6

2.1目标群体定义.........................................7

2.2目标群体特征.........................................8

2.3目标群体需求.........................................9

三、活动内容策划...........................................10

3.1半价优惠详情........................................11

3.2特色活动安排........................................12

3.2.1主题活动........................................13

3.2.2互动环节........................................14

3.2.3表演节目........................................15

3.3附加服务提供........................................16

3.3.1导览服务........................................17

3.3.2餐饮优惠........................................18

3.3.3纪念品销售......................................19

四、宣传推广计划...........................................20

4.1宣传渠道选择........................................21

4.1.1线上渠道........................................23

4.1.2线下渠道........................................24

4.2宣传内容设计........................................25

4.2.1活动亮点提炼....................................26

4.2.2宣传文案撰写....................................27

4.2.3视觉素材制作....................................28

4.3推广节奏安排........................................29

4.3.1预热阶段........................................30

4.3.2正式推广阶段....................................31

4.3.3后期反馈阶段....................................32

五、合作与资源整合.........................................33

5.1内部资源协调........................................34

5.1.1部门间协作......................................35

5.1.2员工培训与动员..................................36

5.2外部合作伙伴........................................37

5.2.1旅行社合作...........................