活动campaign weekly performance 0216-0222oap竞选表现.pptx

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2024-11-17 发布于北京
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活动campaign weekly performance 0216-0222oap竞选表现.pptx

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OAPCampaignWeeklyPerformance2014/02/16-2015/02/22

EOOilcampaignperformance

EOOilCampaignPerformanceEOOil2014Weekly（0216-0222）QQDirectSEMReferralTrafficSourceEfficiencyVisits848,563761,65717,83927,24541,822UserFriendlinessBounceRate94.30%96.20%84.09%71.49%79.43%ConsumerAffinityAvg.Time1m25s1m52s1m21s1m55s1m16s%ReturnVisit59.46%65.46%2.57%14.01%3.42%ConversionTOEC45400255199Conversion%0.05%0.00%0.00%0.94%0.48%ApplySample1,673111192261,317Conversion%0.20%0.00%0.67%0.83%3.15%

Extraordinaryoilcampaignperformance

ExtraordinaryoilWeekly（0216-0222）OnlyladyHaibaoHDTPCladyDirectTrafficSourceEfficiencyVisits221,167102,22976,74824,22617,703243UserFriendlinessBounceRate15.49%6.41%13.07%48.74%32.12%69.96%ConsumerAffinityAvg.Time1m50s1m47s1m54s1m24s2m01s5m13s%ReturnVisit19.32%27.91%16.03%4.90%3.96%4.53%ConversionTOEC47,18625,17019,472232,5210Conversion%21.34%24.62%25.37%0.09%14.24%0.00%TOAPPLY84,84247,38423,77410,8412,8430Conversion%38.36%46.35%30.98%44.75%16.06%0.00%ExtraordinaryoilCampaignPerformance

WeeklySamplingapplyTotal:450Weekly:205Weekly:245

Diagnosis/STL/MBPPerformance

Participation:7191Boucerate:7.82%todetailpage:1810toecrate:1.31%EngagementConversionParticipationProductview:0.25Diagnosisviewbehavior-Skincare(0216-0222)

Participation:1838Bouncerate:8.16%todetailpage:233toecrate:4.62%EngagementConversionParticipationProductview:0.12Diagnosisviewbehavior-haircare(0216-0222)

Participation:850Bouncerate:10.47%todetailpage:166toecrate:2.71%EngagementConversionParticipationProductview:0.19Diagnosisviewbehavior-haircolor(0216-0222)

Participation:4606Bouncerate:8.64%todetailpage:791toecrate:5.06%EngagementConversionParticipationProductview:0.17Diagnosisviewbehavior-men(0216-0222)

Participation:4232todetailpage:983toecrate:10.66%EngagementConversionParticipationProductview: