台大消费者行为.pptx

台大消费者行为

()1:2:2001/3/62

2001/3/63

2001/3/64

()()2001/3/65

:():“”2001/3/66

:():’t,,a2001/3/67

:2001/3/68

.2001/3/69

1:

:a::2001/3/610

,,

hireunpackersconsultarelocationserviceboxesareallovertheplaceIdon’tknowhowtogetaroundBasedontransitions,changesinlifesituationMyhouseholdwillbebacktonormalgoonadietgetapersonaltrainergetliposuctionIamnotnearlyasthinasKateMossBasedongoals,needs,oraspirationsIwanttobeasthinasKateMoss-calltechnicalsupport-buyanewcomputerMycomputerisfreezingonmeBasedonexpectationsofwhatshouldbeMycomputerrunssmoothlyallthetimeSolutionActualStateWhereDoesitComeFrom?DesiredState2001/3/611

(.,,)??2001/3/612

;2001/3/613

2001/3/614

’a2001/3/615

2001/3/616

2:,,,2001/3/617

?()()2001/3/618

?2001/3/619

,2001/3/620

:a:a2001/3/621

:?:::2001/3/622

2001/3/623

ContentsofExternalSearchBrandnamePriceOtherattributes(productspecific)Bias2001/3/624

谢谢11月-2410:34:3610:3410:3411月-2411月-2410:3410:3410:34:3611月-2411月-2410:34:362024/11/1810:34:36