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Introduction/History………………3
CurrentProducts……4
Ownership……………5
Revenue………………6
ChannelsofDistribution……………7
MarketSize…………8
SWOTAnalysis………9
KeyCompetitors……10
TargetCustomer…………………11
Products……………12
PricingStrategy……18
PlacementStrategy………………19
Promotion……………20
People………………26
Sources………………27
TableofContents
Burberny,pre-fall2019
2
IntroductionandHistory
BurberryGroupPLCisaBritishluxuryfashion
househeadquarteredinLondon,England.
Establishedin1856byThomasBurberry,original-
lyfocusingonthedevelopmentofoutdoorattire,
thefashionhousehasmovedintothehighfash-
ionmarket,developingafirstofitskindfabric
calledGabardine,whichiscompletelybreathable
andwaterproof,andexclusivelymadeforthe
brand
Theirpattern-basedscarves,trenchcoats,and
otherfashionaccessoriesareunique.
ThefirstshopopenedintheHaymarket,London,
in1891.
Burberrywasanindependentfamily-controlled
companyuntil1955,whenitwasreincorporated.
In2005,itcompleteditsdemergerfromGUSplc,
thecompanysformermajorityshareholder.
Burberny,Spring2001
3
CurrentProducts
Burberrysmainfashionhousefocusesonanddistributes
trenchcoats
ready-to-wear
outerwear
fashionaccessories
fragrances
sunglasses
cosmetics
THEMONOORAMCoLLECTION
MonogramStripePrintCotton
OversizedPoloShirt
8520.00
THEMONOGRAMCOLLECTION
MonogramStripePrintCottonTreckpants
5760.00
THEMONOGRAMCouLECTION
MonogramStripeE-canvas
Sneakers
$490.00
THEMONOGRAMCOLLECTION
MonogramStripePrintCottonOversizedT-shirt
$480.00
THEMONOGRAMCOLLECTION
MonogramStripePrintNylonBomberJacket
S1.390.00
EWi
eobdptChtDetalCotton
5t990.00
a
r
o
e
ar
La
ng
re
r
o
e
n
THEMONOGRAMCOLLECTION
TheMonogramStripeE-canvasBarrelBag
TH
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