全文可编辑-墨西哥智能手机游戏（手游）目标客户消费者分析报告-外文版培训课件2024.10.pptVIP

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CONSUMERSBRANDS

Targetaudience:Smartphone

gamersinMexicConsumerInsightsreport

September2024

StatistaConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Smartphone’’tothemulti-pickquestion’’Whichofthesedevicesdoyouregularlyusetoplayvideogames?’’.

ThereportoffersthereaderacomprehensiveoverviewofsmartphonegamersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarksmartphonegamersinMexico(’’targetaudience’’)againsttheaverageMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

StatistaConsumerInsightsGlobalasofSeptember2024

SmartphonegamersinMexico

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

43%ofsmartphonegamersareMillennials.

54%ofsmartphonegamersaremale.38%ofsmartphonegamershavea

mediumannualhouseholdincome.Smartphonegamersliveinalltypesof

urbanandruralcommunities.

Ahappyrelationshipisarelatively