全文可编辑-墨西哥手机银行用户目标客户分析报告-外文版培训课件2024.10.ppt

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CONSUMERSBRANDS

Targetaudience:Mobilebanking

usersinMexicConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Mobile(smartphone/tablet)’’tothemulti-pickquestion’’Howdoyouprocessyourbankingmatterswiththebankthatyouprimarilyuse(e.g.transactions)?’’.

ThereportoffersthereaderacomprehensiveoverviewofmobilebankingusersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkmobilebankingusersinMexico(’’targetaudience’’)againsttheaverageMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

MobilebankingusersinMexico

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

42%ofmobilebankingusersareMillennials.

54%ofmobilebankingusersaremale.39%ofmobilebankingusershavea

highannualhouseholdincome.Mobilebankingusersaremorelikelyto

liveincitiesandurb