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CONSUMERSBRANDS

Targetaudience:Theater,balletoperagoersinMexico

ConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Theater/ballet/opera’’tothemulti-pickquestion

’’Whichoftheseeventshaveyoubookedticketsforinthepast12months?’’.

Thereportoffersthereaderacomprehensiveoverviewoftheater,balletoperagoersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarktheater,balletoperagoersinMexico(’’targetaudience’’)againsttheaverageMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

Theater,balletoperagoersinMexico

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Millennialsmakeuparelativelylargesegmentoftheater,balletoperagoers.

54%oftheater,balletoperagoersaremale.

Manytheater,balletoperagoershaveahighannualhouseholdincome.

Theater