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好学近乎知，力行近乎仁，知耻近乎勇。——《中庸》
“我爱我车“我爱我车汽车饰品
平顶山市场营销策划书
系别：·······
班级:·······
姓名：·······
学号：·······
目录
概要····················································3
一、营销策划的目的和目标································4
(一)目的···············································4
(二)目标···············································4
二、产品介绍··············································4
三、营销环境分析··········································5
(一)汽车饰品市场总体概况································5
(二)汽车饰品市场竞争状况································6
(三)微观环境分析········································6
(四)宏观环境分析········································6
四、SWOT分析············································7
（一）优势··············································7
（二）劣势··············································7
好学近乎知，力行近乎仁，知耻近乎勇。——《中庸》
（三）机会··············································7
（四）威胁··············································7
五、目标市场分析···········································7
（一）市场细分···········································7
（二）目标市场选择········································8
(三）市场定位············································8
六、4P策略组合···········································8
（一)产品策
略···········································8
(二）定价策略···········································9
（三)分销策略···········································9
(四）促销策略································
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