卡伦国际企业管理第6版 课件汇总 约翰 卡伦 CH01 Multinational Management In a Changing World ---CH10 Multinational E-Commerce Strategies and Structures.ppt

1MultinationalManagementInaChangingWorld

LearningObjectivesDefinemultinationalmanagement.Understandthecharacteristicsofamultinationalcompany.Understandthenatureoftheglobaleconomyandthekeyforcesthatdriveglobalization.Knowthebasicclassificationoftheworld’seconomies.Identifythecharacteristicsofthenextgenerationofmultinationalmanagers.

TheDefinitionof

MultinationalManagementTheformulationofstrategiesandmanagementsystemstotakeadvantageofinternationalopportunitiesandrespondtointernationalthreats

TheNatureofTheMultinationalCompanyAmultinationalcompanyisanycompanythatengagesinbusinessfunctionsbeyonditsdomesticborders.Suchcompaniesmaybelargeorsmall.Mostmultinationalcompanies(MNCs)aremultinationalcorporations.ThelargestMNCsareallpubliccorporations.

Exhibit1.1:

LargestCompaniesintheWorld

Exhibit1.2:

Locationsof

Global500Companies

TheGlobalizingEconomyGlobalization:theworld’seconomiesarebecomingborderlessandinterlinked.Companiesarenolongerlimitedbytheirdomesticboundaries,andmayconductanykindofbusinessactivityanywhereintheworld.Globalizationcreatesachanging,butnotuniform,andnotalwaysstable,environmentforbusiness.

NegativesofGlobalizationNotalleconomiesoftheworldarebenefitingequallyorparticipatingequallyintheprocess.Terrorism,wars,andaworldwideeconomicstagnationhavelimitedorreversedsomeaspectsofglobalization.Globalizationproducesascarcityofnaturalresources,environmentalpollution,negativesocialimpacts,andincreasedinterdependenceoftheworld’seconomies.Globalizationmaybewideningthegapbetweenrichandpoorcountries.

TheBenefitsofGlobalizationGlobalizationresultsinlowerpricesinmanycountries,asmultinationalsbecomemoreefficient.GlobalizationbenefitsmanyemergingmarketssuchasIndiaandChina,asthesecountriesenjoygreateravailabilityofjobsandbetteracc