2024年B2B营销报告（英）.pdfVIP

MasteringDemand:

What’sWinning

(andWhat’sNot)for

Today’sB2B

Marketers–Webinar

Actionsandinsightsfortheyearahead

Let’sTalkDemandand

RevenueMarketing!

▪PulsewhatB2Bmarketersare

thinkinganddoing

▪Seewhat’sworking,what’snotMenakaThillaiampalamRobynCMcRaeMattMullin

ChiefMarketingOfficerVP,GlobalPaidMediaandVPofDemandGeneration

DemandAutomationandCampaigns

▪Benchmarkandcompareyour

2024planswithpeers

▪Mixinsomecommentarywith

therapy

EdGrossmanMattHeinz

ChiefStrategyOfficerModerator

ACTIVATEMS.COM2

StateofDemandGen2024

RespondentDemographics

DepartmentCompanySize

DemandGenerationMarketing8%

19%

4%1-99

StrategicMarketing5%employees31%

100-499

Account-BasedMarketing7%employees