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CONSUMERSBRANDS

Grocerydelivery:NoFrillsusersinCanada

ConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofNoFrillsusersinCanada:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkNoFrillsusersinCanada(’’brandusers’’)againstCanadiangrocerydeliveryusersingeneral(’’categoryusers’’),andtheoverallCanadianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingCanada)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

NoFrillsistheeighthmostusedgrocerydeliveryserviceinCanadawithWalmartinfirstplace

Managementsummary:brandusageandcompetition

Top10mostusedgrocerydeliveryservicesinCanada

Walmart

39%

Amazon/AmazonFresh/AmazonPantry

36%

Costco

31%

Instacart

20%

HelloFresh

16%

IGA

Metro

NoFrills

BulkBarn

13%

12%

12%

11%4

Notes:Fromwhich