说明科学美国人sa science.pdfVIP

参考译文：

CosmeticAdsScienceClaimsLackFoundation

化妆品内容缺乏科学基础

“ClinicallyProven.”“BreakthroughTechnology.”“TenYearsofGenetic

Research.”ThesearephrasesyoumightexpecttofindinthepagesofScientific

American.Butthesedescriptionsalsoshowupincommercialsandprintadsfor

cosmetics.

“临床认可”“尖端技术”“十年遗传研究”你可能希望在科学人的界面上看到这些用语，但

是这些描述也出现在化妆品的商业以及平面上。

Nowastudyfindsthatsome—well,makethatalot—ofthosescience-sounding

claimsaresimplynottrue.

现在一项研究发现，一些化妆品—做了很多—那样的科学基本上都不是真的。

Researcherslookedatnearly300adsinmagazinessuchasVogue.They

analyzedclaimsintheadsandrankedthemonascalerangingfromacceptable

tooutrightlie.Andtheyfoundthatjust18percentoftheboaststhatthe

researcherslookedatweretrue.23percentwereoutrightlies.And42percent

weretoovaguetoevenclassify.ThestudyisintheJournalofGlobalFashion

Marketing.

研究者们了《Vogue》上近300多个，并把对这些的进行分析，然

后将这些按照可接受到的进行排列。他们发现，科研人员的这些产品仅

有18%是真的。而23%的则是完全撒谎。42%的则是太模糊了以不能辨别真伪。该项研

究成果在《全球时尚行销》上。

TheFoodandDrugAdministrationregulateswhatgoesintoyourcosmeticsand

whatgoesonthelabel.Ifaclaimisblatantlyuntrue,theFDAcantakeaction.

VaguelanguageonlabelsmaybeawaytokeeptheFDAatbay.

食品和药品监督(FDA)规定化妆品的成分和产品说明上应该相符。如果化妆品的

Meanwhile,adsareregulatedbytheFederalTradeCommission.Justlastyear

theychargedL’OrealfordeceptiveadvertisingofitsGénifiqueproducts,which

thecompanysaidwere“clinicallyproven”toboostgenes’activitythatwould

leadtotheproductionofproteinscausing“visiblyyoungerskininjustseven

days.”Asettlementag