崇礼区滑雪产业与旅游产业融合开展现状与改进措施.docx

中文内容摘要

崇礼区作为我国北方重要的滑雪旅游目的地，在2022年北京冬奥会成功举办后，其滑雪产业与旅游产业融合发展迎来了新机遇，对推动区域经济增长、促进就业和提升地区形象意义重大，但同时也面临季节性限制、资源配置不均衡、市场竞争力不足以及专业人才短缺等诸多挑战。研究通过文献研究法、比较研究法和案例分析法，系统梳理了崇礼区滑雪场在春夏秋季的旅游产业产品种类及经营概况，并与国内其他知名滑雪场进行对比分析，发现崇礼区在非雪季旅游产品开发、资源配置、市场竞争力和人才培养等方面存在不足，影响了产业的可持续发展。基于此，提出拓展非雪季旅游产品、优化资源配置、提升市场竞争力、加强人才培养与引进等改进措施，以期通过这些措施进一步提升崇礼区滑雪产业与旅游产业的融合发展水平。

关键词：滑雪产业；旅游产业；融合发展

Abstract

AsanimportantskitourismdestinationinnorthernChina,followingthesuccessfulhostingofthe2022BeijingWinterOlympics,theintegrateddevelopmentofitsskiindustryandtourismindustryhasusheredinnewopportunitieswhicharesignificantforpromotingregionaleconomicgrowth,fosteringemployment,andenhancingtheregionalimage.However,italsofacesmanychallengessuchasseasonalrestrictions,unevenresourceallocation,insufficientmarketcompetitiveness,andashortageofskilledprofessionals.Thisstudyemploysliteraturereview,comparativeresearch,andcaseanalysistosystematicallyoutlinethetypesofproductsandthebusinesssituationinthetourismindustryofChongliDistrictSkiResortduringspring,summer,andautumn.Itcomparesthemwithotherwell-knownskiresortsinChinaandfindsthatChongliDistricthasdeficienciesindevelopingnon-snowseasontourismproducts,resourceallocation,marketcompetitiveness,andtalenttraining,whichimpactstheindustryssustainabledevelopment.Basedonthesefindings,thispaperproposesimprovementmeasuressuchasexpandingnon-snowseasontourismproducts,optimisingresourceallocation,enhancingmarketcompetitiveness,andstrengtheningtalenttrainingandrecruitment,aimingtofurtherelevatetheintegrateddevelopmentoftheskiandtourismindustriesinChongliDistrictthroughtheseinitiatives.

Keywords:Skiindustry;Tourismindustry;Integrateddevelopment

目录

TOC\o1-3\h\u1前言 1

7547677981.1研究背景与意义 1

1964781571.1.1研究背景 1

15260192601.1.2研究意义 1

4085066991.2研究目的 1

2668706341.3文献综述 1

1