跨境电商背景下广交会农产品直播的销售策略及效果分析.docx

跨境电商背景下广交会农产品直播的销售策略及效果分析

Contents

TOC\o1-3\h\u19904摘要 I

3991Abstract II

32608I.Introduction 1

50691.1ResearchBackgroundandSignificance 1

246031.2ResearchObjectivesandMethods 3

32669II.LiteratureReview 4

287382.1CurrentDevelopmentandTrendsinCross-BorderE-Commerce 4

234272.2HistoricalEvolutionandInternationalTradePositionoftheCantonFair 5

87382.2.1TheOriginsandDevelopmentoftheCantonFair 5

136472.2.2EvolutionoftheCantonFairsFunctionsandGlobalMarketImpact 5

15642.3ResearchonAgriculturalProductLive-StreamingattheCantonFair 6

303122.3.1TheRoleandResearchBackgroundofAgriculturalProductLive-StreaminginCross-BorderE-Commerce 6

144302.3.2ExistingResearchProgressandLimitations 7

187172.4TheCurrentSituationandChallengesofAgriculturalProductOnlineMarketing 7

95782.4.1TheDevelopmentandCurrentSituationofAgriculturalProductOnlineMarketing 8

280542.4.2MarketingCharacteristics,DevelopmentBottlenecks,andOptimizationDirections 8

91672.5SummaryoftheLiteratureReview 8

8985III.AnalysisoftheCurrentSituationofAgriculturalProductLive-StreamingattheCantonFairintheContextofCross-BorderE-Commerce 10

53193.1TheHistoryandDevelopmentStagesofAgriculturalProductLive-StreamingattheCantonFair 10

124903.1.1EarlyExploration 10

27023.1.2CurrentDevelopmentStage 11

125533.2MajorProductCategoriesandMarketCharacteristicsofAgriculturalProductLive-StreamingattheCantonFair 12

109313.2.1AnalysisofMajorAgriculturalProductLive-StreamingSalesMarketsandMarketDemand 12

74483.2.2SalesCharacteristicsandMarketPositioningofMajorAgriculturalProductCategoriesinLive-Streaming 12

296173.3AnalysisoftheTypesofEnterprisesandHostsInvolvedinAgriculturalProductLive-StreamingattheCantonFair 13

170823.3.1ImpactofEnterpriseScaleandTypeonLive-Streamin