2025年企业危机管理英语试题及答案.docx

2025年企业危机管理英语试题及答案

姓名：____________________

一、多项选择题（每题2分，共20题）

1.Acompanyisfacingapublicrelationscrisis.Whichofthefollowingstepsshouldthecompanytakeimmediately?

A.Haltallmarketingactivities

B.Conductathoroughinvestigation

C.Communicatewithstakeholders

D.Issueapressrelease

E.Ignorethesituation

2.WhichofthefollowingisNOTatypicalcauseofaproductrecall?

A.Manufacturingdefects

B.Inadequatequalitycontrol

C.Consumercomplaints

D.Regulatoryrequirements

E.Naturaldisasters

3.Duringacrisis,itisimportantforacompanyto:

A.Maintaintransparency

B.Minimizetheuseoflegaljargon

C.Beempathetictowardsaffectedparties

D.Focusonshort-termgains

E.Keepallcommunicationsinternal

4.Whatistheprimarygoalofcrisismanagement?

A.Tominimizefinanciallosses

B.Torestorepublictrust

C.Topreventfuturecrises

D.Tocomplywithlegalrequirements

E.Alloftheabove

5.Whichofthefollowingisacommonmistakemadebycompaniesduringacrisis?

A.Failingtocommunicatewithstakeholders

B.Ignoringtheimportanceofsocialmedia

C.Hidinginformationfromthepublic

D.Focusingonthecrisissimpactonthecompanysstockprice

E.Alloftheabove

6.Howcanacompanyusesocialmediatomanageacrisiseffectively?

A.Bypostingregularupdates

B.Byengagingwithcustomersandaddressingtheirconcerns

C.Bymonitoringcompetitorsresponses

D.Byusingsocialmediatospreadmisinformation

E.Alloftheabove

7.Whichofthefollowingisanexampleofareputationalcrisis?

A.Acompanybeingaccusedofenvironmentalpollution

B.Aproductbeingrecalledduetosafetyconcerns

C.Acompanybeinginvolvedinamajordatabreach

D.AcompanysCEObeingcaughtinascandal

E.Alloftheabove

8.Whatistheroleofacrisismanagementteam?

A.Todevelopacrisiscommunicationplan

B.Tocoordinatethecompanysresponsetothecrisis

C.Toprovidelegaladvice

D.Tomanagethecompanysfinancialaffairs

E