全文可编辑-brand kpis for laundry detergent omo in brazil-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforlaundrydetergent:OmoinBrazil

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonOmo’sperformanceinthelaundrydetergentmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

91%ofOmousersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Omo’sbrandingresonateswithGenXsimilarlytootherbrandsintheindustry

•Omogenerallyappealstowomenmorethanmen•AmongOmoenthusiasts,36%fallunderthehigh-

incomecategory

•Consumerswanttheirlaundrydetergentbrandstohavereliability,sustainability,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?•Omoranksfirstinawarenesswithinthelaundrydetergentmarket

•ThepopularityratingofOmois79%

•Omoranksfirstinusage

•Intermsofloyalty,OmoisfirstinBrazil

•Omohasascoreof60%formediabuzz

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Sources:StatistaConsumerIn