全文可编辑-brand kpis for laundry detergent burti in germany-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforlaundrydetergent:BurtiinGermany

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonBurti’sperformanceinthelaundrydetergentmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July2024

2

Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

57%ofBurtiusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Burti’sbrandingresonatesmorewithMillennials•Burtigenerallyappealstomenmorethanwomen•AmongBurtienthusiasts,48%fallunderthehigh-

incomecategory

•Consumerswanttheirlaundrydetergentbrandstohavereliability,highvalue,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?•BurtiranksoutsidetheTop10inawarenesswithinthelaundrydetergentmarket

•ThepopularityratingofBurtiis15%

•BurtiranksoutsidetheTop10inusage

•Intermsofloyalty,BurtiisoutsidetheTop10inGermany

•Burtihasascoreof12%formediabuzz

3

So