全文可编辑-brand kpis for laundry detergent Tide in mexico-外文版培训课件（2025.2）.pptVIP

CONSUMERBRAND

BrandKPIsforlaundrydetergent:TideinMexico

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonTide’sperformanceinthelaundrydetergentmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

78%ofTideusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Tide’sbrandingresonatesmorewithMillennials•Tidegenerallyappealstomenmorethanwomen•AmongTideenthusiasts,43%fallunderthehigh-

incomecategory

•Consumerswanttheirlaundrydetergentbrandstohavereliability,friendliness,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?

•TideranksoutsidetheTop10inawarenesswithinthelaundrydetergentmarket

•ThepopularityratingofTideis20%

•TideranksoutsidetheTop10inusage

•Intermsofloyalty,TideisninthinMexico

•Tidehasascoreof15%formediabuzz

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Sources:StatistaConsumer