全文可编辑-brand kpis fuer fluggesellschaften ryanair in deutschland-外文版培训课件（2025.2）-worldreportmarket.ppt

CONSUMERBRANDBrandKPIsforairlines:RyanairinGermanyConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonRyanair’sperformanceintheairlinemarket.Fieldwork:May-June2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofOctober2024

77%ofRyanairusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Ryanair’sbrandingresonatesmorewithGenZ?Ryanairgenerallyappealstowomenmorethanmen?Ryanairranksfifthinawarenesswithintheairlinemarket?ThepopularityratingofRyanairis27%?Ryanairranksthirdinusage?AmongRyanairenthusiasts,32%fallunderthehigh-incomecategory?Consumerswanttheirairlinebrandstohavereliability,honesty/trustworthiness,andfriendliness?Intermsofloyalty,RyanairisseventhinGermany?Ryanairhasascoreof13%formediabuzz3Sources:StatistaConsumerInsightsGlobal,asofOctober2024

CHAPTER01BrandprofileInthissection,weshowt