英国洗衣机用户分析报告：惠而浦Whirlpool-外文版培训课件2024.7，拓邦，和而泰.pptVIP

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CONSUMERSBRANDS

Washingmachines:WhirlpoolownersintheUnitedKingdom

ConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofWhirlpoolownersintheUnitedKingdom:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkWhirlpoolownersintheUnitedKingdom(’’brandusers’’)againstUKwashingmachineownersingeneral(’’categoryusers’’),andtheoverallUKconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingtheUnitedKingdom)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Whirlpoolranksoutsidethetop10ofmostownedwashingmachinebrandsintheUK

Managementsummary:brandusageandcompetition

Top10mostownedwashingmachinebrandsintheUK

Beko

Bosch

Hotpo15%

14%

1Samsung

8%

Indesit

7%

LG

7%

Hoover

5%

Candy

4%

Zanussi

Hisens3%

34

Notes:Whatbrandisthewashingmachineinyour