相关多元化ebd section前辈bdss ch5.pdfVIP

1.Relateddiversification

1)Relateddiversificationoccurswhenthenewbusinessisinsomeway

relatedtothefirm’istingbusiness.

Eg:acoffeefirmdiversifyingintocoffeecreamer(market-related)

Otherforms:input-related,technologyrelateddiversification

2)Reason:economiesofscope

Economiesofscopeexistwhenthejointproductionoftwogoodsis

lesscostlythanthecostofproducingthosetwogoodsseparately.

3)Commonproductionfactorsleading