2025年欧洲旅行者期望与行为演变研究报告（英文版）.pdf

EYFutureTravel

Behaviors

Observatory

Howtravelersexpectationsand

behaviorsarechanging

2025edition

TheEYFutureTravelBehaviors

Observatory,nowinitsfifthedition,

analyzestravelintentions,the

factorsinfluencingchoices,

preferredancillaryservices(both

freeandpaid),theinclination

towardssustainableoptions,and

behaviorsassociatedwithhabitual

short-distancetravel.

Morethan5,000participantsfrom

Italy,France,Germany,theUnited

KingdomandSpaincontributedto

thestudy.Ouranalyticalapproach

combinesexplicitquestionswith

implicitpsychologicalteststoprobe

theunderlyingmotivationsthat

influencetravelchoices.Inaddition

tostudyingfuturetravelhabitsand

behaviors,theanalysisidentifies

differencesintravelchoicesand

preferreddestinationsamong

travelersinvariouscountries.

Somekeythemesthatemerged

prominentlyin2024continuetobe

thefocusofanalysis:thegrowing

trendofcombiningleisurewith

business,theinfluenceofinflation

ontravelintentions,thetravel

behaviorsandpreferencesof

youngergenerations,andthe

increasedtendencytouseAI-based

tools.

The2025Observatoryintroduces

newdimensionsofanalysis,

includingtheimpactofovertourism

onfuturetravelchoices.

Forspecifictopics,participantswere

invitedtoprovideopen-ended

responses,whichwereanalyzed

usingGenerativeAItools.

Specifically,AI/GenAItoolswere

usedfortargetedanalysisandthe

processingofthereport.

2EYFutureTravelBehavio