2025年返校季策略报告.docxVIP

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Back-to-SchoolStrategyGuide:

WintheSeasonon

AmazonWalmart

AmazonWalmart

2

Back-to-School2025:

HighStakes,HighOpportunity

School’sout,butback-to-schoolshoppingisalreadyrampingup,startingearlierandshiftingonlinefasterthanever.Forretailers,merchants,andparents,there’slittledowntimeassummerbreakquicklyblendsintoschoolprepseason.

Totalback-to-schoolsalesareprojectedtogrowbyjust3.0%thisyear,anothersluggishseasonfollowinglastyear’smodest3.3%uptick.1Butwhileoverallgrowthmaybestalling,yoursalesdon’thavetofollow