1.23 慈善机构如何从埃比尼泽·斯克鲁奇那里获得资金.docxVIP

【1.23】

1.23每日一篇|熊猫外刊精读

legacy?giving：Marley’s?ghost

HowcharitiescangetmoneyfromEbenezerScrooge

【1】THOSEwith?exquisite?tasteinChristmasfilmswillbefamiliarwiththescenein“TheMuppetChristmasCarol”inwhichDrBunsenHoneydewandhis?sidekick?Beaker?solicit?EbenezerScroogefora?donation?tothepoor.Scrooge?refuses?andisthen?haunted?bythreeghostswhoremindhimoftheimportanceofhavinga?charitable?heart.PandaForeignMagazineIntensiveReading:RespectforOriginality,PiracyMustBePunished

【2】Britishfund-raisersareexperiencingsimilardifficultiestoMuppets.TheCharitiesAidFoundation,which?tracks?charitable?givinginBritain,reportedthat?58%ofpeople?donated?in?2023,downfrom?69%in?2016.Businessesarealsogivingless.Although?profits?fromBritain’stop?companies?havegrownby?13%overthepastdecadeinrealterms,their?charitable?givinghas?declined?by?34%overthesameperiod.Andyettheneed,ifnotquiteDickensian,remainsgreat.Astudy?published?inearly?2024?bytheJosephRowntreeFoundation,forexample,suggestedthatmorethanoneinfiveadults,and?30%ofchildren,inBritainlivedin?poverty.

【3】Charitiesmayfindsomehopein?demography.Baby-boomers?(thosebornbetween?1946?and?1964)have?amassed?wealthandbeen?stingy?withitduringtheirlifetime.Inthenextthreedecadesthose?boomers?willleavebehindan?estimated?￡7trn.And,thanksto?historically?low?fertility?rates,agrowingnumberofthemwilldie?childless.Sotherewillbealotofmoneywithnobodyobvioustopassitto.Ratherthantryto?squeeze?moneyfromScroogeonChristmasEvewhenhe’salive,charitiesmightdowelltofocusmoreoftheireffortsongettinghimtoleavemoneybehindinhiswillwhenhe’sdead.

【4】Manyarealreadydoingjustthat.Asurvey?published?inApril?2024?foundthat?marketing?investmentin?legacy?givinghadincreasedbyone-thirdoverthepreviousyear,?resulting?ina?40%increaseinthenumberof?charit