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- 2025-10-14 发布于河北
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【1.23】
1.23每日一篇|熊猫外刊精读
legacy?giving:Marley’s?ghost
HowcharitiescangetmoneyfromEbenezerScrooge
【1】THOSEwith?exquisite?tasteinChristmasfilmswillbefamiliarwiththescenein“TheMuppetChristmasCarol”inwhichDrBunsenHoneydewandhis?sidekick?Beaker?solicit?EbenezerScroogefora?donation?tothepoor.Scrooge?refuses?andisthen?haunted?bythreeghostswhoremindhimoftheimportanceofhavinga?charitable?heart.PandaForeignMagazineIntensiveReading:RespectforOriginality,PiracyMustBePunished
【2】Britishfund-raisersareexperiencingsimilardifficultiestoMuppets.TheCharitiesAidFoundation,which?tracks?charitable?givinginBritain,reportedthat?58%ofpeople?donated?in?2023,downfrom?69%in?2016.Businessesarealsogivingless.Although?profits?fromBritain’stop?companies?havegrownby?13%overthepastdecadeinrealterms,their?charitable?givinghas?declined?by?34%overthesameperiod.Andyettheneed,ifnotquiteDickensian,remainsgreat.Astudy?published?inearly?2024?bytheJosephRowntreeFoundation,forexample,suggestedthatmorethanoneinfiveadults,and?30%ofchildren,inBritainlivedin?poverty.
【3】Charitiesmayfindsomehopein?demography.Baby-boomers?(thosebornbetween?1946?and?1964)have?amassed?wealthandbeen?stingy?withitduringtheirlifetime.Inthenextthreedecadesthose?boomers?willleavebehindan?estimated?£7trn.And,thanksto?historically?low?fertility?rates,agrowingnumberofthemwilldie?childless.Sotherewillbealotofmoneywithnobodyobvioustopassitto.Ratherthantryto?squeeze?moneyfromScroogeonChristmasEvewhenhe’salive,charitiesmightdowelltofocusmoreoftheireffortsongettinghimtoleavemoneybehindinhiswillwhenhe’sdead.
【4】Manyarealreadydoingjustthat.Asurvey?published?inApril?2024?foundthat?marketing?investmentin?legacy?givinghadincreasedbyone-thirdoverthepreviousyear,?resulting?ina?40%increaseinthenumberof?charit
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