重庆2025自考[电子商务]英语二考前冲刺练习题.docxVIP

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重庆2025自考[电子商务]英语（二）考前冲刺练习题

一、选择题（每题1分，共20分）

共20题

1.Whatdoestheterme-commerceprimarilyreferto?

A.Electroniccommercebetweenbusinesses

B.Onlinetransactionsinvolvinggoodsandservices

C.Digitalmarketingstrategiesonly

D.Physicalretailoperationswithonlinesupport

2.WhichofthefollowingisakeyadvantageofB2Ce-commerceforsmallbusinesses?

A.Loweroverheadcostscomparedtotraditionalretail

B.Immediatecashflowfromphysicalinventorysales

C.Greatercontroloverproductpricing

D.Highercustomerloyaltyduetoface-to-faceinteraction

3.Thelongtailine-commercerefersto:

A.Alargenumberofproductswithlowdemand

B.Asinglehigh-demandproductdominatingsales

C.Highinventoryturnoverrates

D.Short-termtrendsinconsumerbehavior

4.Whichpaymentmethodismostcommonlyusedinmobilee-commerce?

A.Creditcardonly

B.Cryptocurrencyonly

C.Mobilewallets(e.g.,Alipay,WeChatPay)

D.Cashondeliveryonly

5.Asearchengineoptimization(SEO)strategyine-commercefocuseson:

A.Increasingwebsitetrafficthroughpaidads

B.Improvingwebsitevisibilityinorganicsearchresults

C.Reducingbouncerates

D.Enhancingproductpageloadingspeed

6.Whichsocialmediaplatformismosteffectiveforfashione-commerce?

A.LinkedIn

B.Instagram

C.Twitter

D.Reddit

7.Customerrelationshipmanagement(CRM)systemsine-commercehelpbusinesses:

A.Trackinventorylevels

B.Automatemarketingcampaigns

C.Managesupplierrelationships

D.Processorders

8.Thetermdropshippingine-commercedescribes:

A.Amodelwherebusinessessellproductsmadebyotherswithoutholdinginventory

B.Ahigh-marginretailstrategy

C.Amethodoffastershipping

D.Abusiness-to-business(B2B)transaction

9.Whichcybersecuritythreatismostrelevanttoe-commercewebsites?

A.Phishingattacks

B.Physicaltheftofinventory

C.Supplychaindisruptions

D.Naturaldisasters

10.A/Btestingine-commerceinvolves:

A.C