四川2025自考[电子商务]英语二考前冲刺练习题.docxVIP

第PAGE页共NUMPAGES页

四川2025自考[电子商务]英语（二）考前冲刺练习题

一、选择题（共20题，每题1分，计20分）

1.Inthecontextofe-commerce,whichofthefollowingbestdescribeslongtailmarketing?

A.Promotingafewbest-sellingproductsaggressively

B.Focusingonnicheproductswithlowvolumebuthighprofitmargins

C.Increasingpricestomaximizeper-unitrevenue

D.Offeringdiscountstoboostshort-termsales

2.Whichpaymentmethodismostcommonlyusedincross-bordere-commerceduetoitslowtransactionfeesandhighsecurity?

A.Creditcardpayments

B.Cryptocurrencytransactions

C.DigitalwalletslikeAlipayorWeChatPay

D.Cashondelivery

3.ThetermSEO(SearchEngineOptimization)refersto:

A.Optimizingsocialmediapostsforhigherengagement

B.Improvingawebsite’svisibilityinsearchengineresultsorganically

C.Paidadvertisingonsearchengines

D.Enhancingemailmarketingopenrates

4.InSichuan’se-commerceindustry,whichplatformismostpopularforlocalspecialtyproductsales(e.g.,Sichuanpepper,spicysnacks)?

A.JD.com

B.Tmall

C.Pinduoduo

D.Suning

5.Asubscriptionboxmodeline-commercetypicallyinvolves:

A.One-timepurchasesofbulkgoods

B.Regulardeliveriesofcuratedproducts(e.g.,beauty,food,orhobbyitems)

C.High-pressuresalestacticsforimpulsebuys

D.Freetrialperiodsonly

6.WhichofthefollowingisakeychallengeforSichuan’srurale-commercedevelopment?

A.Highcompetitionfromlargecities

B.Limitedinternetinfrastructureinremoteareas

C.Excessivegovernmentregulations

D.Highlogisticscosts

7.TheA/Btestingmethodine-commerceisusedto:

A.Analyzecustomerbehaviorovertime

B.Comparetwoversionsofawebpageoradtodeterminethemosteffectiveone

C.Optimizeshippingroutes

D.Reduceinventorywaste

8.Afalsepositiveine-commercefrauddetectionmeans:

A.Alegitimatetransactionisflaggedasfraudulent

B.Afraudulenttransactionismissed

C.Acustomer’saccountishacked

D.Apaymentisdeclineddue