辽宁2025自考[市场营销]英语二易错题专练.docxVIP

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辽宁2025自考[市场营销]英语（二）易错题专练

一、选择题（每题1分，共10题）

1.Themarketingmixprimarilyreferstowhichofthefollowing?

A.Product,Price,Place,Promotion

B.Product,Price,People,Process

C.Product,Placement,Promotion,Price

D.Product,People,Place,Price

2.Whatisthemainpurposeofmarketsegmentationinmarketing?

A.Toincreaseproductionefficiency

B.Totargetabroaderaudience

C.Toidentifyandservespecificcustomergroups

D.Toreducemarketingcosts

3.Theterm4Psinmarketingismostcloselyassociatedwithwhichbusinessmodel?

A.Digitalmarketing

B.Servicemarketing

C.Traditionalmarketing

D.Productmarketing

4.Whichofthefollowingisakeycomponentofeffectivebranding?

A.Highproductioncosts

B.Strongbrandidentity

C.Frequentpricechanges

D.Limitedmarketreach

5.Inmarketing,SWOTanalysisstandsfor:

A.Sales,Weaknesses,Opportunities,Threats

B.Strengths,Weaknesses,Opportunities,Threats

C.Supply,Weaknesses,Opportunities,Tactics

D.Strengths,Weaknesses,Operations,Tactics

6.WhatdoesCRMstandforinthecontextofmarketing?

A.CustomerRelationshipMarketing

B.CustomerResponseManagement

C.CustomerResearchMethodology

D.CustomerRetentionModel

7.Themarketingconceptemphasizes:

A.Production-ledapproach

B.Sales-orientedapproach

C.Customer-centricapproach

D.Cost-ledapproach

8.Whichofthefollowingisanexampleofabehavioralsegmentationcriterion?

A.Age

B.Incomelevel

C.Purchasehistory

D.Geographiclocation

9.Glocalizationrefersto:

A.Globalmarketingwithlocalcustomization

B.Localmarketingwithglobalexpansion

C.Globalmarketingwithoutlocaladaptation

D.Localmarketingwithoutglobalreach

10.ThemarketingtermUSPstandsfor:

A.UniqueSellingPoint

B.UserSatisfactionProgram

C.UniformSalesPromotion

D.UniversalServiceProvider

二、填空题（每题2分，共5题）

1.Theprocessofanalyzingmarkettrendsandconsumerbehaviortoidentifybusinessopportunitiesiscalled