河南2025自考[电子商务]英语二模拟题及答案.docxVIP

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河南2025自考[电子商务]英语（二）模拟题及答案

一、选择题（共10题，每题2分，共20分）

1.WhichofthefollowingisNOTatypicalcharacteristicofe-commercebusinessesinHenanProvince?

A.Strongagriculturalproductonlinesales.

B.Rapiddevelopmentoflogisticsnetworksinmajorcities.

C.Highpenetrationofmobilepaymentsystems.

D.Limitedparticipationincross-bordertrade.

2.ThetermSEOine-commercerefersto:

A.SalesExecutiveOptimization.

B.SearchEngineOptimization.

C.ShoppingExperienceOptimization.

D.SocialEngagementOptimization.

3.WhichpaymentmethodismostcommonlyusedbyruralconsumersinHenanwhenshoppingonline?

A.Creditcards.

B.AlipayandWeChatPay.

C.Cashondelivery.

D.Cryptocurrency.

4.Inthecontextofe-commerce,userexperienceprimarilyfocuseson:

A.Thespeedofwebsiteloading.

B.Theaestheticdesignofthehomepage.

C.Theeaseofnavigationandinteraction.

D.Thenumberofdailyactiveusers.

5.Whichmarketingstrategyismosteffectiveforsmalle-commercebusinessesinHenantoattractlocalcustomers?

A.Large-scaleonlineadvertisingcampaigns.

B.Influencermarketingwithregionalcelebrities.

C.Freeshippingpromotionsnationwide.

D.Pricewarswithcompetitors.

6.TheChinaE-commerceLawrequiresbusinessestoobtainapprovalfor:

A.Onlineadvertising.

B.Cross-bordertransactions.

C.Datacollectionandstorage.

D.Productlabeling.

7.Whichofthefollowingisanexampleofasubscription-basedmodeline-commerce?

A.Pay-per-clickadvertising.

B.Monthlymembershipservices.

C.One-timeproductpurchases.

D.Buy-one-get-oneoffers.

8.Theone-stopshoppingconceptine-commerceismostcloselyrelatedto:

A.Multipleproductcategoriesonasingleplatform.

B.Same-daydeliveryservices.

C.Customerloyaltyprograms.

D.Internationallogisticsnetworks.

9.Whichofthefollowingisakeychallengeforrurale-commercedevelopmentinHenan?

A.Highcompetitionfromurbanretailers.

B.Limitedinternetinf