贵州2025自考[市场营销]英语二模拟题及答案.docxVIP

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贵州2025自考[市场营销]英语（二）模拟题及答案

第一部分：选择题（共20题，每题1分，共20分）

说明：每题只有一个最佳答案。

1.Inthecontextof贵州白酒市场,whichofthefollowingmarketingstrategiesismosteffectiveforsmall-scalelocalbrandstogaincompetitiveadvantage?

A.Massmarketing

B.Nichemarketing

C.Segmentationmarketing

D.Globalmarketing

2.Ifa贵州山区茶叶企业wantstopromoteitsorganicproductsinurbanareas,whichmarketingcommunicationchannelwouldbemostappropriate?

A.Televisionads

B.Socialmediainfluencers

C.Directmailcampaigns

D.Tradefairs

3.Theterm4Psinmarketingrefersto:

A.Product,Price,Place,Promotion

B.Product,Placement,Promotion,Price

C.People,Process,Product,Place

D.Performance,Promotion,Placement,Price

4.A贵州旅游公司offerscustomizedtourpackagestointernationaltourists.Whichmarketingconceptbestdescribesthisapproach?

A.Marketingmix

B.Marketsegmentation

C.Valuechain

D.Customerrelationshipmanagement

5.Theprimarygoalofamarketingcampaignfor贵州特色农产品inoverseasmarketsisto:

A.Maximizeshort-termsales

B.Buildlong-termbrandloyalty

C.Reduceproductioncosts

D.Increasemarketsharerapidly

6.Whichmarketingtheoryemphasizesunderstandingcustomerneedsandcreatingvaluethroughcustomerrelationships?

A.Traditionalmarketing

B.Societalmarketing

C.Relationshipmarketing

D.Transactionalmarketing

7.A贵州服装企业usessocialmediaplatformstoshowcaseitsdesigns.Thisisanexampleof:

A.Publicrelations

B.Digitalmarketing

C.Traditionaladvertising

D.Directmarketing

8.In贵州，localconsumersoftenprefertraditionalmarketingmethodsoverdigitalchannels.Whichstrategyshouldacompanyadopt?

A.Focussolelyononlinemarketing

B.Combinetraditionalanddigitalmethods

C.Ignoretraditionalmethods

D.Expandonlyinurbanareas

9.Themarketingconceptthatfocusesoncustomersatisfactionandprofitabilityisknownas:

A.Productconcept

B.Salesconcept

C.Marketingconcept

D.Societalmarketingconcept

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