会展行业英语考试题及答案.docxVIP

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会展行业英语考试题及答案

一、单选题（共10题，每题2分，共20分）

1.Whichtermismostcommonlyusedtodescribealarge-scaleexhibitionfocusedonbusiness-to-businesstransactions?

A.Tradefair

B.Consumershow

C.Industrialfair

D.Festivalexhibition

2.Inthecontextofeventmanagement,whatdoesCateringreferto?

A.Providingaccommodationsforattendees

B.Arrangingtransportationservices

C.Supplyingfoodandbeverages

D.Handlingaudiovisualequipment

3.Whichofthefollowingisakeyadvantageofholdinganexhibitioninacitywithastrongindustrialbase?

A.Lowervenuerentalcosts

B.Higherattendeeengagement

C.Greateravailabilityoflocalsuppliers

D.Betterairconnectivityforinternationalvisitors

4.WhatdoestheacronymVIPstandforintheeventindustry?

A.VeryImportantProfessional

B.VeryImportantPatron

C.VeryImportantParticipant

D.VeryImportantPerson

5.Ifanexhibitorispromotinganewproductlineatatradeshow,whichpromotionaltoolwouldbemosteffective?

A.Bannerstands

B.Productsamples

C.Businesscards

D.Digitalsignage

6.Whatistheprimarypurposeofaboothatanexhibition?

A.Todisplayproductsorservices

B.Toprovideseatingforattendees

C.Tohostpressconferences

D.Tosellticketsfortheevent

7.Whichtermisusedtodescribeaneventwhereparticipantsengageinnetworkingthroughstructuredactivities?

A.Paneldiscussion

B.Roundtablemeeting

C.Speednetworking

D.Keynoteaddress

8.WhatdoesROIstandforinthecontextofeventmarketing?

A.ReturnonInvestment

B.RevenueOperatingIndex

C.RiskofInflation

D.RateofImprovement

9.Whichtypeofeventismostlikelytofeaturelivedemonstrationsofproductsortechnologies?

A.Corporateretreat

B.Charitygala

C.Tradeexhibition

D.Weddingreception

10.Whatisthepurposeofapresskitineventpromotion?

A.Toprovideinformationtoattendees

B.Todistributemarketingmaterialstomedia

C.Tooutlinetheeventschedule

D.Toarra