2026 美容健康趋势预测：引领未来一年的行业新风向.docxVIP

2026BEAUTYWELLNESSPREDICTIONS:

THETRENDSSETTOSHAPETHEYEARAHEAD

Spate’spredictedtrendsfor2026highlightamovetowardmore

system-drivenbeautyandwellness,asconsumersseeksolutionsthat?t

seamlesslyintoeverydaylife.Skincarelogicisextendingacrossmakeup,hair,fragrance,andbodycare,whileperformanceisincreasinglyexpectedto

INTRODUCTIONbalancevisibleresultswithgentleness.Atthesametime,emergingsignalspointtoapreferenceforsubtlere?nement,withlow-commitmentproductsthatquietlyenhanceappearanceandpresence.

INTRODUCTION

Routinesacrossbeautyandwellnessarebecomingmoreintentionaland

personalized.Fromfragranceevolvingintolayered,full-bodyexperiencestosupplementsandfunctionalfoodsupportingdailyperformance,consumersareprioritizingconsistency,longevity,andqualityoflife—signalingashiftawayfromstandaloneproductstowardintegratedroutines.

Explorethisreporttouncoverthekeytrendssettoshape2026acrossbeautyandwellness,alongsideemergingandmorevolatilesignalsthatreveal

early-stageopportunitiesforbrands.

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2

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TABLEOFCONTENTS

TABLE

OF

CONTENTS

1.TheTrends

2.CategoryDeepDives

SKINCARE

SKINCARE

HAIR

HAIR

MAKEUP

MAKEUP

BATH

BATHBODY

FRAGRANCE

FRAGRANCE

SUPPLEMENTS

SUPPLEMENTSINGESTIBLES

FUNCTIONAL

FUNCTIONALFOODBEVERAGE

3.VolatileTrends

4.StrategicRecommendations

THETRENDS

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2026PREDICTEDTRENDS

MakeupTrendPredicted

Makeup

Trend

Predicted

Growth↓

clustereyelashextensions

+92.6%

eyebrowpen

+39.2%

lipstain

+38.6%

liplinerstain

+36.0%

pressedpowder

+32.8%

skintint

+32.4%

redblush

+31.0%

glassskinlook

+29.7%

colorcorrector

+28.0%

mangalashes

+21.6%

lHair

Trend

Predicted

Growth↓

althaircuts

+50.5%

goldenbrownhair

+48.7%

onionshampoo

+43.5%

yakistraightwig

+43.4%

texturizingpowder

+43.3%

calicohair

+42.4%

thermalbrush

+41.5%

hairgrowth

+37.2%

modernmullet

+35.5%

glasshair

+28.6%

Skincare

Trend

Predicted

Gr