广东外语外贸大学2022─2023学年《战略管理》期末考试试卷（A卷）.docxVIP

战略管理期末考试试卷

广东外语外贸大学

2022——2023学年第二学期

《战略管理》期末考试试卷(A卷)

课程代码及课序号：MGT3110

学号：姓名：成绩：

班级：课序号：任课教师：

题号

一

二

三

四

五

合计

得分

Notice:Pleasewriteyournameandallyouranswersontheanswersheet.

PartIMultipleChoice(20points,2pointsforeach.Foreachquestion,pleaseselectonebestanswer.)

1.Primaryactivitiesare:

A)theactivitiesmostlikelytobeimitatedbycompetitors.

B)involvedinaproduct sphysicalcreation,itsdistribution,anditsserviceafterthesale.

C)theactivitiesinvolvedwhencompaniesareinitiallyestablished.

D)theactivitiesthatthetopmanagementteammostvalues.

2.OneofSouthwestAirlinescompetitiveadvantagesishighlydifficultforcompetitorstoimitate.Thisistheir:

A)advancedreservationprocessingtechnology.

B)deepmarketpenetration.

C)organizationalculture.

D)researchanddevelopment.

3.Verticalintegrationstrategies

A)extendacompanyscompetitivescopewithinthesameindustrybyexpandingthefirmsrangebackwardintosourcesofsupplyand/orforwardtowardend-usersoftheproduct.

B)areoneofthebeststrategicoptionsforhelpingcompanieswintheraceforglobalmarketleadership.

C)offerthepotentialtoexpandacompanylineupofproductsandservices.

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战略管理期末考试试卷

D)areaparticularlyeffectivemeansforenhancingacompanysabilitytoexpandintoadditionalgeographicmarkets,particularlythemarketsofforeigncountries.

4.Valuechainanalysisisatoolusedto:

A)analyzeafirm’sexternalenvironmentforvalue-creatingopportunities.

B)concentrateonafirm’sinternalenvironmentwithoutexercisingconcernabouttheactionsofthosecompanieswithwhichthefirmcompet