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  • 2026-02-03 发布于浙江
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ATYOURSERVICE-TanyaPerilliforWishMagazine

Thepriceoffashion–economicallyandenvironmentally-hasledtotheriseofanewwayof

dressing,andit’sbeginningtotakeoffinAustralia,too.

Withthefashionsystemexperiencinggrowingscrutinyforthepressureitputsontheplanet–

bothatthesupplychainproductionlevelandtheend-of-lifephaseofgarments,particularlyas

peoplechoosetowearmoreclothesfewertimes–clevernewpracticeshaveemergedthat

seemedunimaginableevenjustafewyearsago.Whetherthat’soptingfornaturalfibres,such

ascottonandwool,overnon-biodegradablesyntheticsforworkout-wear;choosing

wet-cleaningovertraditionalchemical-ladendrycleaningmethods;ordesignerscreating

collectionswithminimalfabricwaste,orindeedfromwaste,consumersandtheindustryalike

aremovingquicklytofindsolutionstofashion’sincrediblefootprint.

ForTanyaPerilli,thelightbulbmomentcamequitebychance.“Iwastryingtofindadressto

weartoacharitygala,andtherewasjustnothingaroundthatsuitedme,orthatwasinmy

pricebracket,orthatIwouldn’tbeworriedthatsomeoneelsewasgoingtobewearing,”she

explains.“So,ofcourse,Iturnedtoonlineshopping,butsomeofthesetypesofpiecesare

thousandsofdollars,andwithoutbeingabletotouchthefabricorgetasenseofitonmy

bodyIwascautious.”ItwasinheronlinesearchingthatshestumbleduponRenttheRunway,

theAmericanonlinemarketplacewhich,asitsnamesuggests,allowswomentorentgarments

ratherpurchasingthemoutright,providingalessexpensivesolutiontoone-timeevent

dressing.“Ithoughtitwasjustanamazingidea,”saysPerilli,wholaunchedFashionAlta

Modainlate2019.

Theconceptiscertainlynotnew–menhavebeenrentingsuitsandtuxedosfordecades–but

forfemaleshoppers,itisjusttakingoff.A2019marketreportbyGrandViewResearch

estimatedtheglobalonlineclothingrentalmarkettobeworth$US1.12billion,aconservative

estimatenexttothatofinvestmentbankCowen,whichwasquotedbyVogueBusinessas

estimatingthemarketat$US5billion,withgrowthforecastatcloseto10percentforthenext

fiveyears,whichitattrib

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