研究生英语考试及答案.docVIP

研究生英语考试及答案

一、单项选择题（每题2分，共10题）

1.Thecompanyislookingforsomeonewithextensiveexperiencein______marketing.

A)commercial

B)industrial

C)consumer

D)corporate

Answer:C

2.Inthecontextofinternationalbusiness,culturalimperialismrefersto:

A)thespreadoflocalcultures

B)thedominanceofonenationscultureoverothers

C)thepromotionofculturaldiversity

D)theprotectionofindigenouscultures

Answer:B

3.Whichofthefollowingisacharacteristicofasuccessfulmultinationalcorporation?

A)Limitedmarketpresence

B)Highdependencyonlocalmarkets

C)Strongglobalbrandrecognition

D)Lowlevelofinternationalcompetition

Answer:C

4.Thetermsupplychainmanagementencompasses:

A)onlytheproductionphase

B)onlythedistributionphase

C)allphasesfromproductiontodelivery

D)onlythemarketingphase

Answer:C

5.Inthefieldofeconomics,comparativeadvantagerefersto:

A)theabilitytoproducemoregoodswiththesameresources

B)theabilitytoproducegoodsataloweropportunitycost

C)theabilitytoproducegoodsmoreefficiently

D)theabilitytoproducegoodswithhigherquality

Answer:B

6.Theconceptofglobalizationisbestdescribedas:

A)thereductionoftradebarriers

B)theintegrationofeconomiesandcultures

C)theincreaseoflocaltrade

D)theisolationofcountriesfromeachother

Answer:B

7.Inthecontextofbusinessstrategy,PortersFiveForcesmodelhelpsinanalyzing:

A)thecompetitiveforcesinanindustry

B)thefinancialperformanceofacompany

C)themarketingstrategiesofacompany

D)theoperationalefficiencyofacompany

Answer:A

8.Thetermcorporatesocialresponsibility(CSR)refersto:

A)theresponsibilityofacompanytoitsshareholders

B)theresponsibilityofacompanytoitsemployees

C)theresponsibilityofacompanytosocietyandtheenvironment

D)theres