统计学-案例分析(英文).docxVIP

Executivesummary

Withthedevelopmentofglobalizationandinformationtechnology,outsourcinghasgainedgreatpopularityallovertheworld。Ontheotherhand,virtualworkshavemorechancestofindfreelanceworkswiththedevelopmentofoutsourcing.Thereasonsforoutsourcingincludeslowoperationalandlaborcosts，taxbreaks,togainmoreglobalandlocalmarketshare,toreducerisks,tomovetohighersegmentsofthevalueaddedchain，toserveforinnovationaswellastofocustoacceleratebusinesstransformation.NowtheBrammerisencounteredwithaproblemofmanagementthatthepurchasingandmanagementofsparesforthedailyoperations,maintenanceandrepairofproductionandmanufacturingequipmentisoftenacomplex，timeandresourceconsumingissueformostorganizations。TheBrammerisconsideringwhethertheywilloutsourcethemanagementofspares.

ThisresearchwillfocusonidentifyingamanagementproblemoftheBrammeranddesigninganappropriatebusinessresearchstrategyforsuccessinbusiness。Whatismore，theessaywillchooseaqualitativeresearchmethodologytoinvestigatetheorganizationalmanagementproblemoftheBrammer。

1。Backgroundinformation

AsoneoftheEurope’sleadingsupplierofqualityindustrialmaintenance，repairandoverhaulproducts，theBrammerhasenjoyedgoodreputationalltheworld.WithitsheadquarterinEngland，theBrammeroperatesoutofmorethan300locationsin15countries.Theaimofthecompanyistosupplyarangeofsolutionswhicharedesignedtohelptheclientstocutdownthetotalcostofcomponentacquisition.

Evenfacedwiththegloballyeconomiccrisis，theBrammerhaskeptastableincreasein2008.Thefollowingstatisticswillpresenttheoutstandingachievementofitfrom2006to2010:

BrammerFundamentals

YearEnding

Revenue(￡m）

Pre-tax（￡m)

EPS

P/E

PEG

EPSGrth.

Div

Yield

31—Dec—06

314。30

14.59

11.77p

15。8

3.2

+5％

4。26p

2。3%

31—Dec—07

379。58

14.92

21。00p

7.3

0。1

+78