2026年体育行业六大关键趋势.docxVIP

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Theyearinsport:sixkeytrendsfor2026

Tableof

Contents

01.

02.

03.

04.

05.

06.

07.

ExecutiveSummary

Generaliststreamersareturbo-chargingtheirsportstrategies

Distributionmodelsarechanging,asdirect-to-consumer(DTC)matures

Europeansponsorshiprevenuegrows,whilemediarightsfeesstall

Changingaudiencedemandisfuellingmediarightsdisruption

USholdsthecardstofootball(soccer)revenuegrowth

RegulationwillimpactPremierLeaguesponsorshipin2026

3

4

10

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26

|2

Executivesummary

We’re

We’reheadinginto2026onthebackofalac

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