构 “瘾性消费”:可控式享乐风潮来袭.pptxVIP

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  • 2026-03-05 发布于湖南
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构 “瘾性消费”:可控式享乐风潮来袭.pptx

VICES

Reimagined

TheRiseofControlledIndulgence

February2026

Confidentialandproprietary

-v-s-回

ThePopularityIndexfor“Matcha”forGoogleSearches,TikTokViewsInstagramViewsintheUS.

Forexample,lookingatthegraphontheright,thetrendfor“Matcha”intheUSgrewby148.7%over

thepastyear.

Theindexmeasureshow“Matcha”comparestoallotherfoodandbeveragetrendsonTikTok,

InstagramandGoogle.

Itadjustsforgrowthdifferencesoneachplatformtoaccuratelyreflecttheincreaseinpopularity.

ThePopularityIndexcombinesdatafromGoogle,TikTokandInstagramt

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