通过创作者内容和营销科学建立品牌忠诚度.pdfVIP

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通过创作者内容和营销科学建立品牌忠诚度.pdf

Connections

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BUILDBRANDLOYALTYWITH

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MARKETINGSCIENCE

Engagingbuyerswhilescrolling.

DON’TSCROLLpastthispage.Notifyou’reitchingtoattracttheattentionofAmerican

consumers—especiallyyoungergenerations,whohavemasteredtheartofthescroll.

GenerationZ(bornbetween1997and2012)putssocialandentertainmentappsatthecenter

oftheirworlds,andtheyturntoinfluencersandcreatorsforlaughsandlessons.Newtothe

workforce,theyhavemoredisposableincomeattheirfingertips.

Brandswant

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