双语国际营销试题及答案.docxVIP

双语国际营销试题及答案

一、单选题（每题1分，共10分）

1.Ininternationalmarketing,thetermglocalizationrefersto（）

A.Globalizationoflocalproducts

B.Localizationofglobalproducts

C.Standardizationofmarketingstrategies

D.Internationalexpansionoflocalbrands

【答案】B

【解析】Glocalizationreferstotheadaptationofglobalproductstomeetlocalmarketneeds.

2.WhichofthefollowingisNOTafunctionoftheWorldTradeOrganization(WTO)?（）

A.Facilitatinginternationaltradenegotiations

B.Settinginternationaltraderules

C.Enforcinginternationaltradelaws

D.Providingfinancialaidtodevelopingcountries

【答案】D

【解析】TheWTOsprimaryfunctionsaretofacilitatetradenegotiati