从控制到赋权:2026年中国媒体格局.pptxVIP

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  • 2026-06-18 发布于北京
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K-SHAPEDCONSUMPTIONIMEDIACENTRALIZATION|ALL-INAI

2026ChinaMedioTandscape

INNOVATINGTOIMPACT

dentsu

FROMCONTROL

TOEMPOWERMENT

AdvertisersredirectTVbudgetstoOTVandtrackmulti-screenreachHeavyinvestmentonECplatformasanewfrontierformedia-drivenrevenuegrowth

mediaspendingincreasedfrom

15.7%to35%from2014-2017.

245newbrandsenteredcontentmarketing,withbeautyandFMCGbrandsleadinginvolume

Livestreamingbecomesacompellingnewexperiencein

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