ECDB：2024年全球电子商务消费者报告.docxVIP

STATEOFDIGITALRETAIL

GlobaleCommerce

Consumer2024

AverageOrderValue,ConversionRates,DiscountsandConsumerBehavior:DiscoverHowConsumersAreShoppingOnlinein2024.

GlobaleCommerceGrowthIsDrivenbyNewCustomersJoiningRatherThanIncreasesinAverageSpendingperUser

4,3004,500

4,300

4,500

4,000

3,700

3,400

3,100

2,800

2,400

2,100

1,800

1,3001,426

1,5001,490

1,427

1,586

1,657

1,532

1,505

1,466

1,446

1,403

1,367

1,331

2017 2018 2019 2020 2021 2022 2023 20241 20251 20261 20271 20281

NumberofeCommerceusers,million Averagerevenueperuserperyear,USD

Notes: (1)Forec