家电行业上市公司市值管理绩效评价研究——以格力电器为例.docxVIP

家电行业上市公司市值管理绩效评价研究——以格力电器为例

关键词：市值管理；绩效评价；家电行业；格力电器；实证分析

Abstract:Thispaperaimstoexploretheevaluationmethodofmarketvaluemanagementperformanceoflistedcompaniesinthehomeapplianceindustry,andtakesGreeElectricAppliancesasanexampleforempiricalanalysis.Thispaperfirstdefinestheconceptofmarketvaluemanagementanditsimportanceinthehomeapplianceindustry,followedbytheintroductionofrelevanttheoreticalframeworksandresearchmethods,includingfinancialindicatoranalysis,marketperformanceevaluation,andinvestorrelationsmanagement,etc.Onthisb