麦肯锡 -注意注意力缺口:抢占英国消费者注意力之战 Mind the attention gap Winning the battle for UK consumer attention.pdf

麦肯锡 -注意注意力缺口:抢占英国消费者注意力之战 Mind the attention gap Winning the battle for UK consumer attention.pdf

McKinsey

Company

Technology,MediaTelecommunicationsPractice

Mindtheattentiongap:

WinningthebattleforUK

consumerattention

UKconsumerswatchhoursofcontentdaily.Butinanincreasingly

fragmentedme

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