2026中国汽车消费者洞察:由消费者引领变革.docxVIP

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2026中国汽车消费者洞察:由消费者引领变革.docx

GreaterChina

ChinaAutoConsumerInsights2026:

Consumerssetthepace

The10theditionofMcKinsey’sautomotiveconsumersurvey:China’scar

buyersrevealwherevalueisheading—andwhytheroadaheadisexcitingforconsumerseverywhere.

September2026

McKinseyChinaAutoConsumerSurvey:Adecadeofinsights

Mckunsey

company

ChinaAutoConsumerInsights2026:

Consumerssetthepace

ChinaAutoConsumerInsights2026:Consumerssetthepace1

Aboutthereport

ThisreportpresentsdatafromMcKinsey’stenthChinaAutoConsumerSurvey,whichtracksthebehaviorandpreferencesofChin

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