有效预防癌症的机遇和策略.ppt

Note (from Jen): projected mortality is completely made up, not based on any actual calculations. It’s important that people know how to measure their waist correctly, so here’s how: Don’t use your belt or trousers size Measure directly on your skin or with no more than one item of light clothing Don’t breathe in! Make sure the tape measure is snug but doesn’t compress the skin. Take care to get the tape measure in the right spot – your waist is the half way point between your lowest rib and the top of your hip bone. Your waist is roughly in line with your belly button. This is the tape measure that we’ll be provided free as part of this new campaign to help people measure their risk. Interviews with over 40,000 adults in the general population of 42 countries were completed on behalf of UICC by international Gallup polling organizations. ? People were asked a question designed to assess their degree of hope that cancer can be successfully treated. One quarter agreed with the statement once a person has cancer not much can be done to cure it. ? Haven’t these people seen our statistics? ? Haven’t they heard the Lance Armstrong story?! Introduction 1st UICC congress in Madrid in 1933 Last congress in Washington in 2006 Now run every other year (used to be every 4 years) Introduction 1st UICC congress in Madrid in 1933 Last congress in Washington in 2006 Now run every other year (used to be every 4 years) 温馨提示: 男性腰围小于 100cm 女性腰围小于 85cm 第3章节 个体和群体的行为改变 David Hill, Helen Dixon In: Elwood JM, Sutcliffe SB (Eds). Cancer Control, Oxford: Oxford University Press, Chapter 3, 2010, pp 43-61 行为改变的“大五原则”Big Five principles 重复的习惯行为是由个体的以下内在因素发展而来的: 想要行动, 看别人怎么行动, 有能力去行动, 记得要去行动, 行动后有所得 或未行动有所失 有意识动机 榜样（模仿） 行为的起源，自我效能感 记忆和促进 强化 – 正向的或 负向的 *Hill D, Dixon H, Achieving behavioural changes in individuals and populations; in Cancer Control edited J. M. Elwood, S. B. Sutcliffe, Oxford Univ. Press, Oxford 2009. 动机 原则 举例 行为发生的基础是为满足个体的需要和既定