罗兰贝格研究报告—如何在日本市场获得成功？.pdf

Making Money in Japan A profitability survey among German affiliates in Japan Contents Contents 3 Introduction 4 Chapter 1 The macroeconomic background 6 1.1. Foreign direct investment in Japan is increasing 7 1.2. Strengthened initiatives of the Japanese government 9 Chapter 2 The earnings situation of German companies in Japan 10 2.1. Profile of the companies surveyed 11 2.2. The profitability of German companies in Japan 14 2.3. A comparison of profitability between the machinery and consumer goods sectors 17 Chapter 3 Reasons why German companies are profitable in Japan 18 3.1. Japan is still East Asias most important market 19 3.2. Advantages of foreign companies in Japan — the ‘Gaijin bonus’ 20 3.3. Handicaps of Japanese competitors — the low level of globalisation 22 3.4. Relatively low risk factors in Japan