我国中小企业文化建设的现状分析.doc

摘 要 随着经济的全球化，企业竞争已经超越了产品技术和质量的竞争，开始在企业品牌和企业文化领域的竞争。企业文化是企业的灵魂。企业文化是具有本企业特色的文化观念、文化形式和行为模式以及与之相适应的制度和组织结构，是一个决策层、管理层、员工层间的运作方式。但是中小企业却未能建立起相应的自身企业文化，在市场竞争中处于劣势。要想在市场中站稳脚跟，中小企业必须正本清源，正视自身的企业文化问题，实现文化的转型和创新，建立起符合自身特色的现代企业文化企业不论大小，如果要获得长远发展，都应培育各具特色的企业文化。但不可忽视的是，中小企业在发展过程中由于各种条件的局限，往往对此不太重视或无暇顾及。现在，我国中小企业文化的“软肋”已经成为企业发展的阻碍。 企业文化中小企业软肋With economic globalization, competition has gone beyond the enterprise product technology and quality competition, began to brand and corporate culture in the field of competition.Corporate culture is the soul.Corporate culture is the soul. Corporate culture is a unique culture of the enterprise concept of cultural forms and patterns of behavior and the corresponding institutional and organizational structure, is a decision-making, management, staff works between layers.However, SMEs are unable to build up the own corporate culture, a competitive disadvantage in the market.To gain a firm foothold in the market, SMEs need to get to the root, to address their own issues of corporate culture to achieve cultural transformation and innovation in line with its own characteristics to establish a modern corporate culture.Enterprises regardless of size, if you want to get long-term development, should cultivate distinctive corporate culture.But can not be ignored is that SMEs in the development process because of the limitations of various conditions, are often not paid much attention or time to attend to this.Now, our enterprise culture of weakness has become obstacles to enterprise development. Key words: Corporate Culture SME weakness 目录 第一章 我国中小企业文化的概述 4 1.1中小企业文化的特点 4 1.2中小企业的企业文化大多表现为个人权威 5 1.3中小企业的企业文化难以实现员工对企业的归属感 5 1.4中小企业的企业文化注重眼前利益 5 1.5中小企业文化讲形式，但忽视内容；讲文化，但脱离管理 6 第二章 中小企业文化建设的必要性 6 2.1企业文化建设有利于改善中小企业发展现状 6 2.2企业文化建设有利于发挥中小企业资源和能力结构独特优势 7 2.3企业文化建设有利于中小企业迎接新的挑战 7 2.4有利于中小企业抓住当前的机遇 7 第三章 中小企业文化建设的优势 8 3.1组织优势 8 3.2心理优势 9 3.3文化优势 10 第四章 中小企业文化建设的劣势 10 4.1资金和规模普通偏小 10 4.2人力资源缺乏 11 4.3企业发展前景不明朗 11 4.4企业家素质的限制 11 4.5建设过程中的“缺位” 11 4.6企业