品牌培训课件（英文版）.ppt

PSU - 2006 - Global Brand Management - Alain Hutinel. Welcome to GLOBAL BRAND MANAGEMENT To-day Goals How we are going to work (syllabus) Some rules Part I : Investigating the Brand ??power?? Me … Alain Hutinel Education ESSEC MBA Keller Graduate School of Business (Indiana University) Experience 20 years in FMCG Marketing, Colgate Palmolive Quaker Oats 2 years MD of an IT Network Cy 15 years of Consulting and Teaching Major interests …. Teaching internationally Marketing Communications and Brand Management …. Discovering new ways of marketing You… Special Topics/ Interest in